There are many factors that search engines like Google consider when ranking your site. One of the most important factors is links.

Specifically who links to your site and how many links you have. Of course the most common method of linking is reciprocal linking. This is where I put a link on my site to your site and you do the same for me. These certainly help but the best type of links are one way links.

Obviously if others are linking to your site, it must mean 1. Its a popular site and 2. someone must consider it an authority.

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