Archive for September 2007
Getting Started
Author TME
When you choose your Internet marketing business, there are several aspects you need to consider. The wrong business will lead to wasted efforts and a lack of profits—a discouraging prospect indeed.
The first consideration should be your own interests and passions. If you are not passionate about your products or services, your business will not succeed. It's as simple as that. You must be convinced beyond doubt that your product or service is worthwhile, exciting, effective, and something other people will want or need.
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What You Need To Know About Internet Marketing
Author TME
The Internet is enormous. This is perhaps the most important concept you need to understand as an Internet marketer. No matter how original your idea, you are going to have competition online. The question becomes then: how are you going to stand out from the crowd and attract business?
The good news is there are many things you don't need for online success. These things include:
• A massive advertising budget
• Expensive graphic designers
• Making your company a household name
• An elaborate base of operations
• 80-hour work weeks
What do you need, then? You need to work smarter, not harder.
Six Reasons To Market Online
Author TME
Using your website goals and your budget, create a timetable or plan for your business. Where do you expect to see yourself in a year? Five years? Ten? What types of advertising will you be willing to expand to? Don't make the mistake of relying solely on Internet methods to advertise your business. You will be able to get started that way, but you probably won't be able to expand without seeking alternative advertising venues.
Keep these statistics in mind:
• As of 2005, 957 million people had Internet access, and more sign on every day.
• 96 percent of those with online access use the Internet as their first and preferred method of researching product information.
• During 2005, search engines were accessed and used nearly 5 billion times in the United States alone, an increase of 27.5 percent from 2004.
• 74 percent of those who use search engines research local information through them.
Simple math dictates that many more potential customers will find your business by virtue of your online presence alone. Combine that with a carefully targeted and well-researched marketing campaign, and it is easy to see why Internet marketing and online businesses succeed!
Be prepared to capitalize on your website. Every visitor who finds your website is a potential customer. It is important to capture as much information as possible whenever someone visits your site. The average consumer must be exposed to your marketing message between three and seven times before they are convinced to buy—so the more often you can put your business in front of them, the better your chances at making sales.
