Here are some “must have” items for your web site.

• Google AdSense – This is a given for every web site, however you need to research how much the clicks are paying (info in the book) because if you are only getting pennies per click, you are giving up valuable web real estate when you could be using something else to make you money.

• eBay -affiliate program – All most all niches have physical products that can be promoted along side of any virtual products. The best way to do this is by showing eBay listings on your website. There is a fantastic product available that will build a niche site using eBay listings. Have a look at this software – its called BANS – let me tell you it is worth every penny. Personally I am using it to supplement my WordPress pages but there are many people (the site boasts 3,000 users) who use it as a stand alone niche web site. At the very least you need to look at it. You must have an account with Commission Junction so you can be a part of the eBay affiliate program. Its your affiliate id that is placed in the BANS system. You get paid when people buy at eBay through your link.

• ClickBank – this is the premo place to get your virtual products to list on your web site. An account here is a MUST HAVE. Sign up today – its free – don’t worry if you don’t use it for a while. Signing up here is the first step to making money online.

• Amazon – these guys are always doing something to improve the game. They are now trying context links – its in beta right now. Sign up for an affiliate account and learn all about how you can show Amazon products and make money.

If you are not getting the response you want from your free advertising efforts, you may want to start adding some low-cost paid methods to the mix.

Every successful entrepreneur knows that part of an effective business strategy includes re-investing profits. You don’t need a fortune to get started, but you do need to be prepared to turn around some of your profits and plug them back into the company. Even a small advertising budget can go a long way toward making a big difference in the amount of money your business brings in.

Fortunately, there are plenty of inexpensive but effective advertising methods available to you as an Internet marketer. Here are just a few examples:

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