Archive for July, 2008

If you do any type of marketing at all – and anyone who is selling anything has to market it – then you have developed some type of relationship with Google.

Some people have learned to love Google and their Adwords system and others have learned to hate it. Regardless of which one you are, Google is here to stay and we need them.

If you have a web site and you have become skilled at the organic listing game (SEO) with your pages ranking well, Congratulations! But, if your pages are still lost on page 55 of Google (or worse) and you have little to no traffic then the PPC game is what you need to do. In fact even if your pages rank well for lots of good keywords and keyword phrases, you probably don’t rank for ALL your keywords. For those of you who sell physical products and do sales and special offers, PPC is still a necessary part of your marketing campaign.

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