Pay Per Click Advertising

Inexpensive and effective, pay-per-click programs allow you to pay for advertising only when people actually visit your website. Programs such as Google AdWords and Yahoo! Overture list links to your website along with brief descriptions on search engines, usually on the first, second, or third page of results depending on the amount you “bid” for each keyword, and the maximum amount per click you set. To learn more about pay-per-click programs, visit www.payperclicksearchengines.com.

Programs similar to pay-per-click advertising include:

• Pay-per-lead: These programs list your website on other sites your potential customers may visit. If your products are services interest them, they can fill out a voluntary registration form, download a free product, or enter a contest that will bring them to your website.

• Pay-per-sales: This type of program is also referred to as an affiliate program (you will find more information on affiliate programs further in this chapter). Other websites advertise your products or services for you in exchange for a small commission, according to the predetermined terms you set. Find out more about affiliates at www.clickaffiliate.com

• Banner ads: Banner ads are those flashy, eye-catching square or rectangular graphics you have probably seen on several websites. Banner ads usually operate on a pay-per-click basis: you pay a preset amount to the hosting website each time a visitor clicks on your banner.

For more information on banner ads, visit:

http://www.addynamix.com
http://www.valueclick.com
http://www.i-clicks.net