Your Budget

Though it is true that you can start an Internet business with little or no initial investment, you should expect at some point to establish a realistic and firm budget. At the very least, plan to reinvest some of your profits in your company.

Also, having a small initial advertising budget can help get things moving faster. Once you have your website set up to take in profits, you might want to consider advertising in a few low-cost “traditional” ways to start attracting visitors. These traditional advertising methods include:

• Flyers
• Post cards
• Direct response mail
• E-mail blasts
• Fax blasts
• Yellow pages
• Newspaper ads
• Magazine ads
• Billboards
• Radio commercials
• Television commercials

Of course, some of these avenues are more expensive than others. You can also start with low-cost or free online advertisements, and consider placing more traditional ads when you have some profits to roll back into your budget.