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	<title>The Marketing Educator &#187; Week 3 Monetize</title>
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	<link>http://themarketingeducator.com</link>
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		<title>Add More Money Making Power To Your WordPress Blog</title>
		<link>http://themarketingeducator.com/add-more-money-making-power-to-your-wordpress-blog</link>
		<comments>http://themarketingeducator.com/add-more-money-making-power-to-your-wordpress-blog#comments</comments>
		<pubDate>Thu, 26 Nov 2009 21:02:56 +0000</pubDate>
		<dc:creator>TME</dc:creator>
				<category><![CDATA[Week 3 Monetize]]></category>
		<category><![CDATA[WordPress Products]]></category>
		<category><![CDATA[template design]]></category>

		<guid isPermaLink="false">http://themarketingeducator.com/?p=178</guid>
		<description><![CDATA[Making money with your WordPress websites just got easier! If you've been following this blog, you've seen my posts on using WordPress to make Micro Niche sites and using Adsense as the primary revenue stream. What if you wanted to offer another choice to your readers? Well now you can... With this new plugin for [...]]]></description>
			<content:encoded><![CDATA[<div class="socialize-in-content" style="float:right;"><div class="socialize-in-button socialize-in-button-vertical"><a href="http://twitter.com/share" class="twitter-share-button" data-url="http://themarketingeducator.com/add-more-money-making-power-to-your-wordpress-blog" data-text="Add More Money Making Power To Your WordPress Blog" data-count="" data-via="socializeWP" ><!--Tweetter--></a></div><div class="socialize-in-button socialize-in-button-vertical"><script>
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                        <script src="http://widgets.fbshare.me/files/fbshare.js"></script></div></div><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Making money with your WordPress websites just got easier!</p>
<p>If you've been following this blog, you've seen my posts on using WordPress to make Micro Niche sites and using Adsense as the primary revenue stream.</p>
<p>What if you wanted to offer another choice to your readers?</p>
<p><a href="http://themarketingeducator.com/clickbank"><img class="alignright" style="border: 0pt none;" src="http://www.wpaffiliate.net/image/banners/cover3.jpg" border="0" alt="Wordpress Affiliate ClickBank Plugin" width="175" height="231" /></a>Well now you can...</p>
<p>With this new plugin for WordPress, now you can harness the power of Clickbank and easily display products from the Clickbank market place.</p>
<p>This plugin automatically posts a specified  number of keyword related Clickbank listings on  your blog.</p>
<p>It doesn't matter what level your blogging skills are. Newbie or advanced, this plugin is very easy to work with.</p>
<p>This plugin took me less than 60 seconds to install and configure. Look at the bottom of this post to see the Clickbank listings in action.</p>
<p>This is an easy and effective way to add a little income to your WordPress blog or website.</p>
<p>Don't take my word for it -<a href="http://themarketingeducator.com/clickbank" target="_blank"> Watch the video here and see how it works</a>.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://themarketingeducator.com/article-poster" rel="bookmark" class="crp_title">Load Your Articles And Forget About Them</a></li><li><a href="http://themarketingeducator.com/installing-wordpress" rel="bookmark" class="crp_title">Installing WordPress</a></li><li><a href="http://themarketingeducator.com/make-money-with" rel="bookmark" class="crp_title">Make Money With&#8230;&#8230;&#8230;&#8230;.</a></li><li><a href="http://themarketingeducator.com/selling-marketing-without-your-own-web-site-heres-how" rel="bookmark" class="crp_title">Selling &#038; Marketing Without Your Own Web Site &#8211; Here&#8217;s How</a></li><li><a href="http://themarketingeducator.com/product-research" rel="bookmark" class="crp_title">Join Affiliate Networks</a></li></ul></div><div class="shr-publisher-178"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		</item>
		<item>
		<title>Adsense &#8211; Is It For Your Business?</title>
		<link>http://themarketingeducator.com/using-adsense</link>
		<comments>http://themarketingeducator.com/using-adsense#comments</comments>
		<pubDate>Wed, 16 Apr 2008 10:00:12 +0000</pubDate>
		<dc:creator>TME</dc:creator>
				<category><![CDATA[Week 3 Monetize]]></category>

		<guid isPermaLink="false">http://themarketingeducator.com/build-a-business/monetize/using-adsense.php</guid>
		<description><![CDATA[There have been many debates about using Adsense on E-commerce sites. One theory suggests that to include Adsense on a site that sells a product or multiple products is a distraction for the customer. After all you want them to buy from you and not leave through a link - possibly to a competitor - [...]]]></description>
			<content:encoded><![CDATA[<div class="socialize-in-content" style="float:right;"><div class="socialize-in-button socialize-in-button-vertical"><a href="http://twitter.com/share" class="twitter-share-button" data-url="http://themarketingeducator.com/using-adsense" data-text="Adsense &#8211; Is It For Your Business?" data-count="" data-via="socializeWP" ><!--Tweetter--></a></div><div class="socialize-in-button socialize-in-button-vertical"><script>
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                        <script src="http://widgets.fbshare.me/files/fbshare.js"></script></div></div><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>There have been many debates about using Adsense on E-commerce sites.</p>
<p>One theory suggests that to include Adsense on a site that sells a product or multiple products is a distraction for the customer. After all you want them to buy from you and not leave through a link - possibly to a competitor - that only pays you $0.25, if that.</p>
<p>The other theory is - and actually this is a fact - your visitor will leave your site at some point. You might as well provide choices for them which will pay you something. Even if its just a little bit of money, its better than nothing.</p>
<p><span id="more-79"></span></p>
<p>We all know that the online surfer is an information seeker first, buyer second. He/she will usually visit the same web site multiple times before making a purchase. The exception to this are the visitors who have searched for something specific, found your web site, see that you have what they need - so they buy. But generally visitors come - look around and then they leave.</p>
<p><!--adsense#adsense468x60--></p>
<p>I was reluctant to put Adsense on my E-commerce sites because I didn't want to distract them from making a purchase with me. <strong>Boy, was I wrong.</strong></p>
<p>One of my niche stores <a href="http://www.doodlemyshoes.com" title="jibbitz croc charms" target="_blank">DoodleMyShoes.com</a> has an average of 12,000 unique visitors each and every month. Considering that the average conversion rate for a web store is less than 10% - that means  10,800 people are leaving that store without putting any money in my pocket. If they are going to leave - and they will - I want them to leave a few pennies with me.</p>
<p>So, why not include some Adsense on your web site?</p>
<p>I did. I added Adsense to <a href="http://www.doodlemyshoes.com" title="shoe doodles croc charms" target="_blank">DoodleMyShoes.com</a> and was amazed at how many people clicked through. I've made the ad block quite bland - it blends in, too much actually. But, people are still clicking them.</p>
<p>I know there is no point crying over spilled milk, but I was leaving an average of $50 per month on table by not having Adsense on that site. So, for the year I didn't include Adsense, I lost $600 in revenue. <strong>Kinda stupid huh?</strong></p>
<p>Oh and the best part - my average monthly sales have not dropped since adding the Adsense block.</p>
<p><!--adsense#adsense468x60--></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://themarketingeducator.com/linking-works-to-get-top-search-engine-status" rel="bookmark" class="crp_title">Linking Works To Get Top Search Engine Status</a></li><li><a href="http://themarketingeducator.com/new-adsense-guide" rel="bookmark" class="crp_title">New Adsense Guide</a></li><li><a href="http://themarketingeducator.com/video-a-hot-sales-tool" rel="bookmark" class="crp_title">Video &#8211; A Hot Sales Tool</a></li><li><a href="http://themarketingeducator.com/wp-magnet" rel="bookmark" class="crp_title">A Great New Product To Reward Your Clients</a></li><li><a href="http://themarketingeducator.com/revenue-from-adsense-is-it-possible-to-earn-a-living" rel="bookmark" class="crp_title">Revenue From Adsense. Is It Possible To Earn A Living?</a></li></ul></div><div class="shr-publisher-79"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		</item>
		<item>
		<title>Make Money With&#8230;&#8230;&#8230;&#8230;.</title>
		<link>http://themarketingeducator.com/make-money-with</link>
		<comments>http://themarketingeducator.com/make-money-with#comments</comments>
		<pubDate>Thu, 11 Oct 2007 18:23:22 +0000</pubDate>
		<dc:creator>TME</dc:creator>
				<category><![CDATA[Week 3 Monetize]]></category>

		<guid isPermaLink="false">http://themarketingeducator.com/build-a-business/week-3-monetize/make-money-with.php</guid>
		<description><![CDATA[Let's face it, the reason why you are building this website is to make money - Right? Here are some "must have" items for your web site. Google AdSense - This is a given for every web site, however you need to research how much the clicks are paying (info in the book) because if [...]]]></description>
			<content:encoded><![CDATA[<div class="socialize-in-content" style="float:right;"><div class="socialize-in-button socialize-in-button-vertical"><a href="http://twitter.com/share" class="twitter-share-button" data-url="http://themarketingeducator.com/make-money-with" data-text="Make Money With&#8230;&#8230;&#8230;&#8230;." data-count="" data-via="socializeWP" ><!--Tweetter--></a></div><div class="socialize-in-button socialize-in-button-vertical"><script>
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                        <script src="http://widgets.fbshare.me/files/fbshare.js"></script></div></div><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><h3>Let's face it, the reason why you are building this website is to make money - Right?</h3>
<p><strong>Here are some "must have"   items for your web site.</strong></p>
<ul>
<li>Google AdSense - This is a given for every web site, however you need to research how much the clicks are paying (info in the book) because if you are only getting pennies per click, you are giving up valuable web real estate when you could be using something else to make you money.</li>
</ul>
<ul>
<li><a href="http://www.try.themarketingeducator.com/presents/EB" target="_blank"> eBay</a> -affiliate program - All most all niches have physical products that can be promoted along side of any virtual products. The best way to do this is by showing eBay listings on your website. There is a fantastic product available that will build a niche site using eBay listings. Have a look at this software - its called <a href="http://www.try.themarketingeducator.com/presents/BANS" target="_blank">BANS</a> - let me tell you it is worth every penny. Personally I am using it to supplement my WordPress pages but there are many people (the site boasts 3,000 users) who use it as a stand alone niche web site. At the very least you need to look at it. You must have an account with Commission Junction so you can be a part of the eBay affiliate program. Its your affiliate id that is placed in the <a href="http://www.try.themarketingeducator.com/presents/BANS" target="_blank">BANS</a> system. You get paid when people buy at eBay through your link.</li>
</ul>
<ul>
<li><a href="http://www.try.themarketingeducator.com/presents/CB" target="_blank">ClickBank</a> - this is the premo place to get your virtual products to list on your web site. An account here is a MUST HAVE. Sign up today - its free - don't worry if you don't use it for a while. Signing up here is the first step to making money online.</li>
</ul>
<ul>
<li><a href="http://www.try.themarketingeducator.com/presents/AMAZ" target="_blank">Amazon</a> - these guys are always doing something to improve the game. They are now trying context links - its in beta right now. Sign up for an affiliate account and learn all about how you can show Amazon products and make money.</li>
</ul>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://themarketingeducator.com/promoting-with-auctions" rel="bookmark" class="crp_title">Promoting with Auctions</a></li><li><a href="http://themarketingeducator.com/product-research" rel="bookmark" class="crp_title">Join Affiliate Networks</a></li><li><a href="http://themarketingeducator.com/new-adsense-guide" rel="bookmark" class="crp_title">New Adsense Guide</a></li><li><a href="http://themarketingeducator.com/linking-works-to-get-top-search-engine-status" rel="bookmark" class="crp_title">Linking Works To Get Top Search Engine Status</a></li><li><a href="http://themarketingeducator.com/keywords-your-niche" rel="bookmark" class="crp_title">Research &#8211; Keywords &#038; Your Niche</a></li></ul></div><div class="shr-publisher-51"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		</item>
		<item>
		<title>Join Affiliate Networks</title>
		<link>http://themarketingeducator.com/product-research</link>
		<comments>http://themarketingeducator.com/product-research#comments</comments>
		<pubDate>Sat, 06 Oct 2007 05:52:22 +0000</pubDate>
		<dc:creator>TME</dc:creator>
				<category><![CDATA[Week 3 Monetize]]></category>
		<category><![CDATA[Week 2 Creation]]></category>

		<guid isPermaLink="false">http://themarketingeducator.com/build-a-business/research/product-research.php</guid>
		<description><![CDATA[Now that you have found a niche and done your keyword research, its time to join up with the affiliate networks you plan to promote. There are many affiliate programs out there. It all depends on what you are wanting to sell. Clickbank is probably the most popular. It's probably the largest supplier of virtual [...]]]></description>
			<content:encoded><![CDATA[<div class="socialize-in-content" style="float:right;"><div class="socialize-in-button socialize-in-button-vertical"><a href="http://twitter.com/share" class="twitter-share-button" data-url="http://themarketingeducator.com/product-research" data-text="Join Affiliate Networks" data-count="" data-via="socializeWP" ><!--Tweetter--></a></div><div class="socialize-in-button socialize-in-button-vertical"><script>
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                        <script src="http://widgets.fbshare.me/files/fbshare.js"></script></div></div><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Now that you have found a niche and done your keyword research, its time to join up with the affiliate networks you plan to promote.</p>
<p>There are many affiliate programs out there. It all depends on what you are wanting to sell.</p>
<ul>
<li><a href="http://www.try.themarketingeducator.com/presents/CB" target="_blank">Clickbank</a> is probably the most popular. It's probably the largest supplier of virtual products.</li>
<li><a href="http://www.try.themarketingeducator.com/presents/LS" target="_blank">LinkShare</a> offers some interesting products as well. It never hurts to sign up for multiple sources</li>
</ul>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://themarketingeducator.com/make-money-with" rel="bookmark" class="crp_title">Make Money With&#8230;&#8230;&#8230;&#8230;.</a></li><li><a href="http://themarketingeducator.com/add-more-money-making-power-to-your-wordpress-blog" rel="bookmark" class="crp_title">Add More Money Making Power To Your WordPress Blog</a></li><li><a href="http://themarketingeducator.com/pay-per-click-advertising" rel="bookmark" class="crp_title">Pay Per Click Advertising</a></li><li><a href="http://themarketingeducator.com/selling-marketing-without-your-own-web-site-heres-how" rel="bookmark" class="crp_title">Selling &#038; Marketing Without Your Own Web Site &#8211; Here&#8217;s How</a></li><li><a href="http://themarketingeducator.com/create-your-infastructure" rel="bookmark" class="crp_title">Create Your Infastructure</a></li></ul></div><div class="shr-publisher-45"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<item>
		<title>Marketing Tips &amp; OTO&#8217;s</title>
		<link>http://themarketingeducator.com/marketing-tips-otos</link>
		<comments>http://themarketingeducator.com/marketing-tips-otos#comments</comments>
		<pubDate>Mon, 24 Sep 2007 17:59:40 +0000</pubDate>
		<dc:creator>TME</dc:creator>
				<category><![CDATA[Week 3 Monetize]]></category>
		<category><![CDATA[Week 4 Promote]]></category>
		<category><![CDATA[Knowing IM]]></category>

		<guid isPermaLink="false">http://themarketingeducator.com/knowing-im/marketing-tips-otos.php</guid>
		<description><![CDATA[Marketing Tips Once you have settled on your business, it's time to start your market research. Again, this step falls into the category of strategy and preparation. Keep in mind that strategy, not investment, is your ticket to success! OTO (One Time Offer) Marketing You've seen examples of this strategy if you've ever taken advantage [...]]]></description>
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                        <script src="http://widgets.fbshare.me/files/fbshare.js"></script></div></div><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><u><strong>Marketing Tips</strong></u></p>
<p><span class="dropcap">O</span>nce you have settled on your business, it's time to start your market research. Again, this step falls into the category of strategy and preparation. Keep in mind that strategy, not investment, is your ticket to success!</p>
<p><u><strong>OTO (One Time Offer) Marketing</strong></u></p>
<p><span class="dropcap">Y</span>ou've seen examples of this strategy if you've ever taken advantage of a freebie offer. The OTO theory is simple and straightforward: give away a great product for free, and immediately offer another valuable product along with the freebie for a deeply discounted price.</p>
<p><span id="more-73"></span></p>
<p>For example: say your Internet business is selling e-book software. You can advertise for a free report on the secrets to creating e-books that sell, and then offer a discount on the software itself when customers take advantage of your giveaway.</p>
<p>Keep in mind, though, that you have to make the free product available even for those who don't take advantage of your discount price. If you make it difficult or impossible to obtain your freebie, you will lose that all-important trust—the most valuable commodity in Internet marketing.</p>
<p><strong>Some tips to effective OTO marketing:</strong></p>
<ul>
<li>One-time-offer marketing strategies are becoming increasingly popular in online businesses. As more companies take advantage of this technique, fewer consumers will be interested. You should strive to find ways to make your OTO offer unique or give it an original spin, to make it stand out from all the other offers out there.</li>
</ul>
<ul>
<li>Bear in mind that you will likely have to deal with an increase in customer support issues as you implement your OTO marketing campaign. Even if your website contains clear, precise instructions for obtaining your freebie, some of your visitors may still have trouble finding the right link or logo to click. If they don't see it, they will assume you're asking them to pay for something that was offered for free. Exercise patience and point them in the right direction, and you will earn their business.</li>
</ul>
<ul>
<!--adsense#adsense468x60--></p>
<li>Make sure you are able to accept a high volume of payments. With any Internet business, it is a good idea to have several payment options for your customers. This helps you by not overloading your payment processors with a sharp increase in sales due to an OTO program. Some third-party merchant account services, such as PayPal, will often red-flag accounts that have a sudden increase in incoming funds, and you may be frozen from your account while the merchant verifies that you aren't running a scam. Having other payment options in place to cover this possibility will ensure you're still able to do business.</li>
</ul>
<ul>
<li>A subscriber list is one of the best ways to announce an OTO campaign. If you don't already have a subscriber list, it is a good idea to build one before you bring out your OTO program. However, building a solid subscriber list for your newsletter or website takes time. If you don't have the time to get a subscriber list, but you still want to offer your OTO, you could make the announcement about your program through other partners with the promise to reciprocate for one of their promotions at a later date.</li>
</ul>
<ul>
<li>An increase in traffic is good for your business—but it can be bad for your servers. If your product is downloadable, the available bandwidth for your website should also be a consideration. Check with your web service provider and make sure you determine how much bandwidth you'll require ahead of time. If you'll need more bandwidth than your server allows, look into an inexpensive file transfer solution such as  www.fileburst.com.</li>
</ul>
<p><span class="dropcap">I</span>n summary, OTO strategy can be an extremely effective marketing technique. Offer your visitors something they would normally pay money for, and give it to them free—then immediately offer something of even greater value at a low price.</p>
<p>Be sure that your freebie and your discount product are directly related (such as the report on creating effective e-books and the e-book creation software). If your sale product is even better and more attractive to your target market than your freebie, your sales numbers will explode!</p>
<p><!--adsense#adsense468x60--></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://themarketingeducator.com/reasons-to-market" rel="bookmark" class="crp_title">Six Reasons To Market Online</a></li><li><a href="http://themarketingeducator.com/your-im-plan" rel="bookmark" class="crp_title">Your Plan</a></li><li><a href="http://themarketingeducator.com/im-goals" rel="bookmark" class="crp_title">Your Goals</a></li><li><a href="http://themarketingeducator.com/more-on-ppc" rel="bookmark" class="crp_title">More On PPC</a></li><li><a href="http://themarketingeducator.com/internet-marketing" rel="bookmark" class="crp_title">Why Internet Marketing</a></li></ul></div><div class="shr-publisher-73"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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