Adsense - Is It For Your Business?
April 16, 2008
There have been many debates about using Adsense on E-commerce sites.
One theory suggests that to include Adsense on a site that sells a product or multiple products is a distraction for the customer. After all you want them to buy from you and not leave through a link - possibly to a competitor - that only pays you $0.25, if that.
The other theory is - and actually this is a fact - your visitor will leave your site at some point. You might as well provide choices for them which will pay you something. Even if its just a little bit of money, its better than nothing.
Links Really Do Affect Search Rankings
January 21, 2008
Do links really affect your rankings with the search engines - YES absolutely!
I know, getting links is a real pain in the A$$ but it truly is necessary.
One of the best ways to get links that are very effective is to get an account at 3 Way Links. This is a great service created by Jonathan Leger and its worth every penny. I tested this service using a brand new e-commerce site. For those of you who have an e-commerce site, you will know that getting good search engine ranking is harder than getting ranking for a one product sales page. The site I used was www.DoodleMyShoes.com. Using the 3 Way Links system shot that new e-commerce site to page one of Google for many of the keywords I was looking for.
Dominate Your Niche
December 21, 2007
Are you still trying to find a niche to promote?
I just stumbled upon a new product that is really cool. It sniffs out micro niches.
Don’t know where to start? The first step is to insert a term into the program and it will return results of keywords and keyword phrases that are actively being used by searchers. You have to start somewhere……….
Next step - select one of the keyword phrases. It will give you the numbers of searches for that term in a month. If you select “get exact phrase count” it will tell you how much competition there is for that term. Not the broad term but the exact phrase. You want to know the numbers for the exact phrase not the broad term.
Video - A Hot Sales Tool
December 20, 2007
Notice I didn’t say that video was a new sales tool - because it isn’t. There are lots of video hosting services and sites out there and the really clever people are taking advantage of it. Using video is another way to get traffic and there are a couple different ways to do it.
The first one is a terrific way to include video on your web site without hosting the video on your server. Loading this script as part of your web site will bring in keyword targeted videos for your visitors to watch.
It utilizes YouTube™ and the really cool part about this product is the way it uses keywords to display specific videos on your web site. If your web site is about golfing, now you can show just the YouTube™ videos related to golf.
Pay Per Click Advertising
November 14, 2007
Inexpensive and effective, pay-per-click programs allow you to pay for advertising only when people actually visit your website. Programs such as Google AdWords and Yahoo! Overture list links to your website along with brief descriptions on search engines, usually on the first, second, or third page of results depending on the amount you “bid” for each keyword, and the maximum amount per click you set. To learn more about pay-per-click programs, visit www.payperclicksearchengines.com.
Programs similar to pay-per-click advertising include:
