Week 4 Promote
Pay Per Click Advertising
Author TME
Inexpensive and effective, pay-per-click programs allow you to pay for advertising only when people actually visit your website. Programs such as Google AdWords and Yahoo! Overture list links to your website along with brief descriptions on search engines, usually on the first, second, or third page of results depending on the amount you "bid" for each keyword, and the maximum amount per click you set. To learn more about pay-per-click programs, visit www.payperclicksearchengines.com.
Programs similar to pay-per-click advertising include:
Posted in 
Tags: 
More On PPC
Author TME
As briefly touched on earlier, pay-per-click marketing is a method of advertising that allow you to pay only for those customers that actually visit your website. Pay-per-click (PPC) advertising is highly effective, because it sends carefully targeted traffic to your site—in other words, people who are actually looking for the products and services you offer, and not just browsing the 'Net.
Here's how PPC marketing works: most programs require you to put a certain amount of money into an "account." You then bid on certain keywords associated with your product or service. For example, if you were selling ebook creation software, you might choose ebook creator, ebook compiler, ebook software, ebook maker, and simply ebook as some of your keywords. Keep in mind, though, that other PPC advertisers are bidding on the same keywords.
Not Quite Free Publicity
Author TME
If you are not getting the response you want from your free advertising efforts, you may want to start adding some low-cost paid methods to the mix.
Every successful entrepreneur knows that part of an effective business strategy includes re-investing profits. You don't need a fortune to get started, but you do need to be prepared to turn around some of your profits and plug them back into the company. Even a small advertising budget can go a long way toward making a big difference in the amount of money your business brings in.
Fortunately, there are plenty of inexpensive but effective advertising methods available to you as an Internet marketer. Here are just a few examples:
