Posts Tagged ‘Knowing IM’
Free Publicity
Author TME
Do you want exposure without spending a dime? An effectively written and distributed press release can generate quite a bit of attention for your products or services, and it costs you nothing but your time. Of course, there are ways to save time on press releases by spending money–it all depends on which you would rather invest.
When it comes to writing press releases, you can't simply write what you would for your website. The people who read press releases are journalists and reporters. They are looking for stories that will sell newspapers or magazines, or get people to tune in to their radio or television show. You will want to make your product or service compelling to reporters and journalists.
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A Few Good Markets
Author TME
There are truly thousands of markets you can choose from online, and many of them have millions of Internet users who fit the demographics you're looking for. Whether the market is tapped or untapped, identifying a niche equates to more, faster profit for you.
Have you considered these niche markets?
• Moms. Currently, there are more than 32 million moms online. If you have a mom-friendly product or service, you can tap this enormous market. Moms use the Internet to search for more than baby food recipes and parenting tips! However, you should be aware that most moms are web-savvy and will see through any condescending or intrusive marketing ploys. Make sure you keep it real—don't misrepresent your products, and don't let your marketing material sound preachy or highbrow.
Marketing Tips & OTO’s
Author TME
Marketing Tips
Once you have settled on your business, it's time to start your market research. Again, this step falls into the category of strategy and preparation. Keep in mind that strategy, not investment, is your ticket to success!
OTO (One Time Offer) Marketing
You've seen examples of this strategy if you've ever taken advantage of a freebie offer. The OTO theory is simple and straightforward: give away a great product for free, and immediately offer another valuable product along with the freebie for a deeply discounted price.
